Baseline
Audit accounts, tracking and funnel data to establish what can be measured today and what needs defining.
SaaS PPC agency
The SaaS PPC agency that measures spend in pipeline, not clicks.
Rapid North runs paid media for B2B SaaS across Google Ads, LinkedIn, Meta and retargeting, and connects every campaign to landing pages, qualification and attribution so spend becomes signal.
NORTH STARPipeline per paid dollar
THE RAPID NORTH APPROACH
A campaign is never a channel in isolation. Its landing page, qualification, sales handoff and measurement decide whether spend becomes pipeline or noise.
What's included
SaaS paid media management, from search to sales handoff.
Most SaaS PPC problems are not bidding problems. They sit in the offer, the landing page, the audience or the CRM. Our paid media work covers the whole path.
01
SaaS Google Ads
High-intent search, competitor and category campaigns, structured around the queries that turn into demos and trials.
02
LinkedIn Ads for B2B SaaS
Account and role targeting, thought-leadership and conversion campaigns aimed at the buying committee.
03
Meta, Reddit and YouTube
Prospecting and retargeting on the platforms where your ICP actually spends attention.
04
Landing page message match
Pages written and tested for each campaign, so the promise in the ad is the promise on the page.
05
Offline conversion tracking
Opportunities and revenue fed back into ad platforms, so algorithms learn from pipeline instead of form fills.
06
Creative testing
A steady cadence of new angles, proof points and formats, judged on qualified conversions.
How we work
Make each paid experiment useful.
We use your baseline to decide where budget can create learning, and where the conversion path must be fixed before more spend makes sense.
Design the path
Align audience, message, offer, landing page and proof around one specific buyer decision.
Run controlled tests
Test creative, targeting and page assumptions against qualified signals, not click-through rate.
Scale what qualifies
Use CRM and sales feedback to decide what to scale, refine or stop, and reallocate budget weekly.
The pathway
From an ad impression to your North Star.
Paid spend only counts when it moves a buyer toward a revenue conversation.
- STAGE 01Targeted impression
- STAGE 02Qualified click
- STAGE 03Matched landing page
- STAGE 04Demo or trial
- NORTH STARPaid pipeline
What we measure
What a SaaS PPC agency should be judged on.
We report on the numbers that connect spend to revenue, alongside platform metrics.
- COST PER QUALIFIED OPPORTUNITY
- What it costs to create a sales-accepted opportunity, by channel and campaign.
- PIPELINE PER PAID DOLLAR
- Opportunity value generated for every dollar of media spend.
- CAC PAYBACK
- How quickly paid-sourced customers repay the cost of acquiring them.
- LEAD QUALITY
- The share of paid leads that sales accepts and progresses.
Senior context, applied
Channel work is stronger when it has a clear place in the system.
The working rhythm combines customer context, the practical limits of the funnel, and the next decision the team needs to make. It creates a useful brief for execution instead of another isolated activity plan.
See the engagement modelWhen it fits
Start with the constraint, not a channel quota.
We use the available evidence to decide whether this service is the right next move and what it must connect to.
- ✓You need paid efficiency to improve alongside conversion and qualification, not just more traffic.
- ✓Your team wants clearer message match between ads and the pages that receive the clicks.
- ✓You want ad platforms optimising toward pipeline, with attribution sales and finance can trust.
Connected, not isolated
Useful decisions need useful context.
A service page should help you make the next decision, not make every problem sound like the same channel problem. These are the next places to go when you need the surrounding context.
FAQ
Frequently asked questions
A SaaS PPC agency plans, runs and optimises paid campaigns on platforms such as Google Ads and LinkedIn for software companies. A good one also owns landing pages, conversion tracking and the feedback loop from CRM data, because that is where most SaaS paid budgets are won or lost.
Google Ads usually captures the highest-intent demand, LinkedIn reaches specific roles and accounts, and Meta, Reddit and YouTube work well for retargeting and category education. The right mix depends on your ACV, sales cycle and how well your buyers are already searching for the category.
There is no single number. We size budgets from your target CAC, average contract value and payback goal, then start with enough spend to produce statistically useful learning before scaling.
Yes. Message match between the ad and the page is one of the biggest levers in SaaS paid media, so landing page writing and testing is part of the engagement.
We connect ad platforms to your CRM so we can report cost per qualified opportunity, pipeline per paid dollar and CAC payback, not just cost per lead.