Resource library

Useful resources for the growth decisions ahead.

Explore practical frameworks, guides, and tools organised around the job a B2B SaaS team is trying to solve—not a chronological content feed.

Six collections

Start with the constraint you recognise.

SEO

SEO & AI visibility

Technical foundations, buyer-intent content, original authority, and practical AI-search readiness.

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DEMAND GEN

Demand generation & paid media

Targeting, offer design, paid efficiency, qualification, and conversion paths.

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CRO

CRO & conversion paths

Landing pages, message match, experiments, and sales handoff decisions.

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LIFECYCLE

Lifecycle & activation

Onboarding, value moments, retention, and expansion systems.

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REVOPS

RevOps & attribution

Lifecycle definitions, CRM data, attribution limits, and revenue reporting.

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STRATEGY

SaaS growth strategy

Operating models, prioritisation, investment decisions, and the constraints that matter now.

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Decision guides & tools

Make the next call with clearer assumptions.

These resources are designed to make a specific decision more legible. They provide a starting framework; the right answer still depends on your product, buyer, data, and operating context.

CHECKLIST

SaaS Growth Audit Checklist

Use a structured review of demand, conversion, activation, and revenue intelligence to locate the next constraint.

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GUIDE

How to Hire a SaaS Marketing Agency

Decide whether to hire outside help, evaluate relevant evidence, and make ownership and measurement clear before you sign a scope.

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TOOL

SaaS CAC Payback Calculator

Model a simple payback estimate with transparent inputs and caveats before treating a number as a planning answer.

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TOOL

SaaS Marketing ROI Calculator

Test an investment-to-pipeline scenario using your own opportunity, close-rate, ACV, and gross-margin assumptions.

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TEMPLATE

Paid Media Landing Page Brief

Align audience, message, proof, CTA, qualification, and measurement before sending paid traffic to a destination.

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TEMPLATE

SaaS Attribution Specification

Define lifecycle stages, source fields, events, reporting limits, and ownership before building an attribution dashboard.

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TEMPLATE

90-Day SaaS Growth Plan

Plan one focused growth-learning cycle with a clear constraint, evidence, owners, operating cadence, and next decision.

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TEMPLATE

SaaS Case Study Template

Collect client context, intervention, approved metrics, timeframe, quote permission, and caveats before publishing a growth outcome.

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TEMPLATE

SaaS Content Brief Template

Define the buyer decision, direct answer, original evidence, conversion route, internal links, and measurement before publishing a resource.

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TEMPLATE

SaaS Marketing Budget Template

Document the planning decision, assumptions, channel role, capacity, scenarios, and review conditions before allocating SaaS marketing spend.

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COMPARISON

In-House Marketing vs. SaaS Agency

Compare ownership, capability, pace, and cost structure before deciding how to build the next layer of growth capacity.

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COMPARISON

SaaS SEO vs. Paid Media

Choose the next investment according to the signal, buyer access, and conversion learning the system needs.

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COMPARISON

SaaS SEO vs. CRO

Decide whether the next constraint is buyer access or the ability to help existing intent move through a clear conversion path.

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COMPARISON

Marketing Agency Pricing Models

Evaluate projects, retainers, specialist pods, and outcome-linked structures by scope and decision rights—not just price.

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PRICING

SaaS Marketing Agency Pricing Guide

Review engagement considerations and the questions that make scope, ownership, and expectations clear.

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