SaaS Marketing ROI Calculator
Turn a monthly investment, qualified-opportunity assumption, close rate, ACV, and margin into a transparent annual scenario. Use it to interrogate assumptions, not to promise an outcome.
YOUR SCENARIO
Use a consistent definition of a qualified opportunity and fully loaded monthly marketing investment. The model annualises a stable monthly scenario; it is not a forecast.
Use the model responsibly
An ROI scenario is a conversation starter, not a forecast.
Match the opportunity definition to the way your sales team actually qualifies and accepts demand. A weak definition makes every downstream number less useful.
Sales-cycle duration, delivery capacity, churn, expansion, and the distinction between influence and attribution can materially change a real financial view.
For a current constraint review across demand, conversion, lifecycle, and measurement, use the Growth System Audit.
Discuss the assumptions
Model the conversation
A calculation is only as useful as its assumptions.
Use the inputs to make trade-offs explicit, then connect the output to the evidence and operating conditions behind it.