SaaS growth framework
The SaaS Growth Audit Checklist
Use this checklist to identify where your growth system has a decision gap. It is not a score or a substitute for research; it is a structured way to see what needs investigation next.
HOW TO USE IT
Mark the gaps you cannot answer with evidence. Those are better starting points than a generic channel plan.
Four connected areas
Audit the path, not a single tactic.
01
Demand
- Can you name the ICP, buying trigger, and questions that indicate meaningful intent?
- Does every active demand channel lead to a relevant page and next step?
- Can you distinguish qualified attention from raw traffic or lead volume?
02
Conversion
- Does the landing experience match the promise that earned the click?
- Can a buyer find proof, qualification criteria, and a useful next step without a call?
- Do sales handoff and disqualification reasons feed back into marketing decisions?
03
Activation & lifecycle
- Is the product value moment defined and measured?
- Do onboarding and lifecycle journeys respond to customer behaviour, not only elapsed time?
- Can you see where signups, trials, or customers stall before value?
04
Revenue intelligence
- Are lifecycle stages, owners, and required fields agreed across marketing and sales?
- Can you trace a qualified opportunity back to its landing page and source context?
- Do reports state assumptions and limits instead of presenting false attribution precision?
What comes next
Choose one constraint to investigate.
A useful audit creates a focused question, not an overloaded backlog. Link the question to the service, proof, and measurement it requires - then decide whether to run the work internally or with a partner.
A field guide, not filler
Make the decision before making the plan.
The most useful resources expose the assumptions, handoffs, and evidence required to move a question forward.